When Was the Last Time You Made Any REAL Money in Publishing?

Sell Your Content and Info Products

in Ways You Never Imagined

DO IT YOURSELF OR

MEET THE EXPERTS WHO CAN

DO IT FOR YOU

Paulette Ensign’s Publishing Prosperity Mastermind is the answer.

From: Paulette Ensign
San Diego, CA, USA
Monday, 3:27 p.m.

Dear Colleague,

Think about the last time you sold one of your books – $25 for a single copy, maybe? Not exactly REAL money, is it? Selling one copy of one product to one person at a time is definitely a tough way to go, and rarely a prosperous journey. And how much of your own time do you spend to do it between marketing and delivering that single copy?

If all you’ve ever known is the world of traditional book publishing, you think bookstores are the only way to sell books (once you find that prized agent and publisher, and get a meager advance, if any), that the agent, publisher, and bookstore are all tough to get into, and that you’ll get unusable returns on those bookstore orders.

Not my idea of a good time, and probably not yours, either. After all that work to write and produce the book or any other information product, what you’ve got to show for it is pallets of cartons of that product sitting in your garage. Who wants that? There has got to be a better way to get your knowledge out there and make substantial money from it.

Where Do You Start?

• Are you clueless about where to start?
• Do you start creating books, booklets, or audio programs, without finishing, or worse, never starting at all?
• Would you like to sell your products in bulk and don’t know how to do that?
• Do you want to be an author without spending time or money writing a whole 200+ page book?
• Do you realize you may not even know what it is you don’t know?

You came to the right place.

LEARN HOW TO DO IT YOURSELF OR

LET OUR EXPERTS DO IT FOR YOU

This Is Better Than Just Internet Publishing

And that’s not all. What about all the magic and hoopla about how easy it is to sell digital products on the Internet? No fuss, no muss, no production, just steady income coming in. Not necessarily. You still have to market your products, no matter what. And you’ve got to sell a whole lot of them before you see anything resembling enough revenue to leave your corporate job or buy that car you’ve wanted once you hit publishing stardom. It seems like a wild goose hunt, doesn’t it? I know just how you feel. But read on.

Imagine More Income Today

Increase your income in no time flat, focusing on “one to many” instead of one to one. I have a hunch you’re going to love learning to:

• Sell tons of copies to corporations, associations, and non-bookstores.
• License your info products to companies, websites, and publications.
• Make lots more money than selling single copies of single products to single end users.

Imagine creating a single product, selling thousands (or hundreds of thousands) of copies to one buyer, who wants other formats from you as soon as possible. This is NOT about the same old Internet Marketing gurus you bump into every time you turn around, not even close.

Those folks don’t show you how to sell thousands of your products to individual companies, associations, and websites, to buyers who use what you have as promotional tools to prompt more sales for themselves. Create one product as the basis for many products. Then sell them in bulk. We’ll show you how OR DO IT FOR YOU..

Tap the Wisdom of 14 Publishing Experts

LEARN TO DO IT YOURSELF OR

LET THESE EXPERTS DO IT FOR YOU

Here’s What You Get – Immediately:

• Audio recordings of 14 previous Expert Interview sessions (mp3’s)
• Transcripts of 14 previous Expert Interview session (PDFs)
• Articles – based on the Expert session topics Tips (PDFs)
• Tips booklet of 70 tips from the Experts who were interviewed (PDF)

These experts teach you what you need to

know to do it yourself OR to be a better-educated buyer of their services so they

can do it for you.

1. Create Publicity-Worthy Products

with Marcia Yudkin

This session explains over a dozen ways to turn information products (book, CD, report) and tangible products (T-shirt, gift basket) into something reporters and talk-show hosts can hardly resist helping you promote. Learn to create and take advantage of the publicity opportunities.

2. Go from Entrepreneur to Infopreneur

with Stephanie Chandler

An infopreneur sells information. Your expertise can generate income opportunities from information products. Whether adding revenue streams to an existing business or launching a new infopreneur business, this session is loaded with resources and ideas to create and sell information products.

3. Create Best-Selling Titles

with Claudia Gere

Information product titles must attract instant attention, be memorable, and descriptive. Learn what else a title must do to sell more books, booklets, audio products, and programs. Learn formulas for creating titles for all your information products and how to side-step common mistakes.

4. Listen and Respond to the Demand for Audio

with Caleb Scoville

Explore how and why to use audio for creating additional products and upgrading existing products. Discover ways to develop audio products, the good, the bad, and the terrific about interviewing someone as a way to create a product, and your best choices when considering outsourcing.

5. Build a Foreign Rights Revenue Stream

with Bob Erdmann

A respected publishing industry veteran and foreign rights Expert demystifies the process. Let him help build new revenue streams to make your publishing venture more profitable. His step-by-step plan shows how to make foreign rights a meaningful part of your publishing future.

6. Make More Money Selling Info Products to Corporations, Associations,the Military, and More

with Brian Jud

More books are sold to buyers in market segments outside bookstores than in bookstores. Corporations, associations, schools, government agencies, and the armed services buy books and other information products in large quantities and on a non-returnable basis. Get your share of these sales.

7. Make Your Voice Sing – the Power of Great Editing

with Barbara McNichol

Tap the power of expert editing for nonfiction books, booklets, and articles. Make your written voice “sing.” Ensure your manuscript “hits the intended mark.” Learn different types of editing. Find the right one for you. Produce a book or other info product your audience can’t wait to read.

8. Successfully Choose and Work with Publishing Service-Providers

with Andrew Chapman

Whether it’s an audio or video producer, proofreader, designer, printer, or other service-provider, your ability to choose and work with them can make or break your project and your bank account. Learn a solid system to use in your vendor relations to help ensure the best outcome possible.

9. Develop Profitable Spin-Offs of Your Published Products

with Lee Silber

It’s good for the environment to recycle. It’s good for businesses and bank accounts, too. Our guest Expert produced everything from books (14), businesses (7), and workshops (800), creating much waste. He started repackaging and reselling earlier works and found financial success again.

10. Bundle Up for Bigger Bucks

with Pat Price

Increase your sales without investing more time or money. It’s easy when you use the power of bundled offers. Companies from McDonald’s to Ginzu knives have successfully used this tactic for years. And you can, too.Learn how to package, price, and promote your own bundle for bigger sales.

11. License Your Info Products and Contents to Websites, Companies, and Publications

with Paulette Ensign

Granting specific rights to use your content or produce your product is one of the least-tapped revenue sources and ways of extending your message within and beyond your country. Plus it’s 100% profit. Find out some ways to leverage what you’ve done to reap repeated and huge rewards.

12. Frugal, Ethical, and Creative Book Marketing–By the Book, Or By the Boxcar

with Shel Horowitz

Learn first about basic principles and examples of how and why ethical, Green, cooperative businesses are better poised to succeed. Our presenter will then move into specific marketing methods that ethical publishers can use to build a market at little or no cost.

13. Sell Your Products to Big Companies

with Jill Konrath

There’s gold waiting in the corporate coffers for information product developers. How do you gain entry to the kingdom of the company? Once you’ve identified the right company, how do you find the right person? What do you say then? That’s where the real revenue is once you know how.

14.Launch an Info Product for Big Bucks from Other People’s Knowledge

with Tom Buford

Are you new to your expertise? Do you feel required to know more before declaring yourself an expert and publishing your own information products? Or have you been around awhile and want a new twist to your product line? Create something based on other people’s knowledge that aligns with yours. Tap into folks who know a lot about related aspects of your information, things you don’t know. Learn to invite experts to share their knowledge, for the greater good of all. You and your guests get promotional exposure and a new product to sell for big bucks with Interview Wealth.

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This is What You Get – Immediately:

• Audio recordings of 14 previous Expert Interview sessions (mp3’s)
• Transcripts of 14 previous Expert Interview session (PDFs)
• Articles – based on the Expert session topics Tips (PDFs)
• Tips booklet of 70 tips from the Experts who were interviewed (PDF)

Here’s What People Are Saying

“You have something to say and want support? Paulette first inspired me to write my booklet en route to my book. In Publishing Prosperity, her expert leadership, latest information, and great collegial support are the order of the day. If you’re serious about getting the job done, and in good company to boot, why wait?”

- Pauline P. DeLozier, Ph.D.

- www.PaulineDeLozier.com

“Being a part of Publishing Prosperity was valuable for many reasons:

1. Paulette

2. Paulette

3. Oh, and there were other reasons. I LOVE getting to learn from the people that Paulette Ensign knows and is able to bring to the rest of us. Each session taught me something that I could put into practice right away to make a difference in my business. I also appreciate the way that Paulette zeroes in on the topic with the guest and helps everyone stay focused on the ideas, clarifying as needed, or extending when appropriate.

The investment in Publishing Prosperity was well worth it for me!”

- Meggin McIntosh, Ph.D/

- www.meggin.com

“Paulette Ensign’s coaching with the information in Publishing Prosperity has pushed me far beyond “just” my booklet to think of other products, potential customers, translation to another language, a CD, and other booklets. She has helped me sort through several marketing choices so that I can better grow my business. She has also provided valuable lessons for the “back office” of my business; cost management and financial controls. Thanks, Paulette.”

-Tom Huberty, CEO

- www.BetterRunCompany.com

Paulette is a rare professional who really cares about each of her clients to make sure they succeed and get a lot more value for what they paid her. I felt like I had acquired my own personal mentor who was and will always be there with great ideas and support whenever I sit down to write my booklet or my book. I couldn’t have done it without your support, Paulette.”

- Dr.Dalia Esh-Lavon

- www. TheMagneticCEO.com

I certainly believe in the power of booklets. To date, I’ve written several customized booklets that have been translated into four different languages and sold over 250,000 copies. My clients are looking for quick, simple how-to information that they can easily implement. Booklets are one of my all time favorite recipes for success.”

- Susan Friedmann, CSP

www,TheTradeshowCoach.com

One of my clients commissioned me to create a new publication of my own for them, and simultaneously placed an order for tens of thousands of copies once it was done, before a single word had been written. They ordered similar quantities of my other titles through the year. It makes for an abundant continuity program and they are turning millions of pounds as a result.”

- Peter Thomson

- www.PeterThomson.com

We have worked with companies who use many books as premiums to help them sell more of their own product. A local bank used a personal finance book as a business gift to new clients opening savings accounts. The promotion was geared toward high school and college graduates. The book featured information on loans, investing, and saving techniques as well as information on stocks, bonds, and other investment vehicles. The bank realized that an educated customer is a long term customer, and focusing on young clients insured years of good relationships. Over 7500 books were sold on short discount.”

-Brian Jud

- www.BookMarketingWorks.com

See Why All This Great Stuff is For YOU

You have questions, whether you’ve been on the information products journey for awhile or are just starting. This program has answers or tells you where to find them.

You are a:

• coach
• consultant
• author
• professional speaker
• solopreneur
• solo practitioner
• mompreneur
• baby boomer
• educator
• corporate employee.

Corporate Employee

Remember the day your Significant Other “suggested” you go get a job or go back to the corporate one you had, and stop trying to make money writing about your experiences? What do you think the reaction will be when you flash a nice 5-digit check you get for the licensing deal you make for using your content? Needless to say, you’ll probably never hear the word “job” coming at you in your home again.

Solopreneur, Educator,

Or you’ve been imagining the day you leave that corporate or academic job for good and do something that would make you really happy. All the passion you have bubbling out of you for that hobby or all those years you’ve spent gathering a wealth of unique professional knowledge. Now you can share your knowledge and passion with people who can hardly wait to receive it and pay you handsomely for it.

Mompreneur

Eager to start or expand your family, you want an outlet for your intellect that’s flexible enough to let you be there to enjoy your kids. Create shorter information products that become a whole product line, without ever missing the baby’s first step, a single soccer game, or a school play.

Professional Speaker

You’re a professional speaker who has been selling products from the platform forever, dragging inventory with you, and realizing there’s more to be had than what you’re harvesting. Think about what an introduction to a large-quantity buyer at that company would mean for your checkbook and your lower back.

Solo Practitioner, Coach, Consultant

Making the shift from exchanging time for dollars to more of your revenue from products has you scratching your head. Even though your practice is thriving, you’d love to be making money in ways that aren’t attached to your calendar every day (and evening) of the week.

Author

You thought you’d never finish writing your 200-page book and you’re the one who now has pallets of them sitting in your garage. Imagine what it would be like to call your favorite shipping company to pick up all those books and deliver them to one client. And the entire next print run goes directly from your printer to the same client who wanted more than the thousands that were in your garage. Yes, you came to the right place!

Get all this easy-to-digest publishing wisdom all in one place at one reasonable price

This is What You Get – Immediately:

• Audio recordings of 14 previous Expert Interview sessions (mp3’s)
• Transcripts of 14 previous Expert Interview session (PDFs)
• Articles – based on the Expert session topics Tips (PDFs)
• Tips booklet of 70 tips from the Experts who were interviewed (PDF)

These experts teach you what you need to know to DO IT YOURSELF or to be a better-educated buyer of their services so THEY CAN DO IT FOR YOU.

Prosperously yours,

Paulette

© 2010 PublishingProsperity.com – a division of Tips Products International
858-481-0890 (Pacific Time) San Diego, CA 92130
paulette@tipsbooklets.com

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